About the Role
We are seeking an experienced, commercially driven, and results-oriented Head of Sales – Renewable Energy to lead the company’s sales function and drive revenue growth across both urban and rural markets.
Key Responsibilities
1. Sales Strategy & Revenue Growth
- Develop and implement a comprehensive national sales strategy aligned with the company’s revenue and growth objectives.
- Drive sales growth and market expansion across both rural and urban markets.
- Identify priority markets, customer segments, territories, and channels with the highest commercial potential.
- Develop effective sales plans, budgets, forecasts, and go-to-market strategies.
- Continuously review and improve the sales strategy based on market performance and emerging opportunities.
2. Market Expansion & Local Marketing Network
- Develop and manage a network of local marketers, sales representatives, agents, and business development personnel across key states.
- Identify and appoint suitable local marketing partners to support market penetration.
- Establish clear targets, territories, responsibilities, and performance expectations for local marketers.
- Monitor the effectiveness of local market activities and take corrective action where required.
- Develop strategies tailored to the unique needs and characteristics of different regional markets.
3. Marketing & Lead Generation
- Design and execute targeted marketing campaigns in collaboration with the marketing team to generate qualified sales leads.
- Develop campaigns focused on increasing awareness and adoption of renewable energy solutions.
- Identify effective channels for reaching potential customers in rural, urban, commercial, and other priority markets.
- Monitor campaign performance and ensure marketing activities translate into measurable sales opportunities.
- Strengthen brand visibility and market positioning within the renewable energy sector.
4. Sales Performance & KPI Management
- Set ambitious but achievable sales targets for the sales team, territories, products, and channels.
- Establish and monitor key performance indicators (KPIs), including revenue, sales volume, conversion rates, customer acquisition, lead generation, and market penetration.
- Conduct regular sales performance reviews and provide coaching and support to underperforming team members or territories.
- Develop performance dashboards and reports for management.
- Ensure the sales team consistently meets or exceeds agreed revenue targets.
5. Business Development & Strategic Partnerships
- Identify and pursue new business opportunities within the renewable energy market.
- Build and maintain strong relationships with key customers, corporate clients, distributors, government stakeholders, community leaders, and strategic partners.
- Develop strategic partnerships that can support customer acquisition, distribution, market access, and business growth.
- Lead negotiations with major clients and strategic accounts where required.
- Monitor competitor activities and identify opportunities to strengthen the company's competitive position.
6. Market Intelligence & Sales Forecasting
- Monitor industry developments, customer needs, competitor activities, pricing trends, and emerging opportunities within the renewable energy sector.
- Conduct regular market assessments to identify new territories and customer segments.
- Prepare accurate sales forecasts based on market trends, pipeline development, historical performance, and business opportunities.
- Provide regular sales and market performance reports to senior management.
- Use market intelligence and sales data to inform strategic business decisions.
7. Cross-Functional Collaboration & Customer Delivery
- Work closely with renewable energy, technical, operations, marketing, finance, and customer service teams to ensure seamless execution of sales initiatives.
- Collaborate with technical and operations teams to ensure products and solutions sold can be successfully delivered to customers.
- Ensure effective coordination between customer acquisition, sales closure, installation/delivery, and after-sales support.
- Provide customer and market feedback to relevant teams to improve products, services, and customer experience.
- Resolve escalated customer and delivery issues in collaboration with relevant departments.
8. Team Leadership & Development
- Build, lead, and motivate a high-performing national sales team.
- Recruit, train, coach, and develop sales personnel and local marketers.
- Establish a performance-driven sales culture focused on accountability, customer satisfaction, and revenue growth.
- Conduct regular team meetings, performance reviews, and sales strategy sessions.
- Identify training and development needs and ensure team members have the skills required to achieve their targets.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Achievement of monthly, quarterly, and annual sales/revenue targets.
- Growth in customer acquisition and conversion rates.
- Expansion into new states, territories, and customer segments.
- Growth and productivity of the local marketer network.
- Number and value of new business opportunities generated.
- Strategic partnerships established and commercial value generated.
- Sales pipeline growth and accuracy of sales forecasts.
- Marketing campaign lead generation and conversion.
- Customer retention and satisfaction.
- Overall sales team productivity and achievement of individual/team KPIs.
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, Sales, Engineering, Renewable Energy, Economics, or a related discipline.
- 7–10 years of progressive experience in sales, business development, or commercial leadership, preferably within the renewable energy, power, solar, energy access, or related industry.
- At least 3–5 years in a senior sales leadership or management position with responsibility for revenue generation and team management.
- Demonstrated experience developing and executing sales strategies across multiple territories.
- Proven track record of achieving and exceeding sales and revenue targets.
- Experience managing geographically dispersed sales teams, agents, distributors, or local marketers.
- Strong understanding of renewable energy products, solutions, customer segments, and market dynamics is highly desirable.
- Experience working across both urban and rural markets will be an advantage.
- Strong business development and strategic partnership experience.
Required Skills & Competencies
- Strategic sales leadership
- Business development and market expansion
- Renewable energy market knowledge
- Sales forecasting and pipeline management
- Lead generation and conversion
- Territory and channel management
- Team leadership and performance management
- Negotiation and stakeholder management
- Data analysis and commercial decision-making
- Customer relationship management
- Marketing campaign development
- Excellent communication and presentation skills
- Strong commercial acumen
- Problem-solving and decision-making ability
- Ability to work independently and manage multiple priorities
- Results-oriented and target-driven mindset
