About the Role

Role Purpose  

The Growth & Partnerships Manager will own Wattana's growth engine, responsible for increasing brand visibility, generating qualified opportunities, developing strategic partnerships and contributing directly to revenue growth.

The role combines growth marketing, performance marketing, business development, partnerships, brand/PR and growth innovation.

Key Responsibilities  

A. Growth & Marketing

• Develop and execute Wattana's growth marketing strategy.
• Generate qualified inbound leads.
• Develop outbound campaigns and sales funnels.
• Identify opportunities to improve website conversion.
• Manage CRM utilization and pipeline visibility.
• Develop email marketing campaigns.
• Monitor and optimize marketing performance.

B. Performance Marketing

• Plan and manage appropriate Google, Meta and LinkedIn campaigns.
• Monitor campaign performance and ROI.
• Conduct keyword and audience research.
• Monitor SEO performance.
• Use GA4 and Search Console to assess digital performance.
• Recommend and implement conversion optimization opportunities.

C. Business Development & Partnerships

• Identify and pursue new business opportunities.
• Build strategic partnerships and referral relationships.
• Support proposal and pitch development.
• Identify networking, speaking, sponsorship and industry opportunities.
• Develop relationships with relevant industry organizations.
• Collaborate closely with the CEO on sales strategy and pipeline development.

D. Brand & Thought Leadership

• Strengthen Wattana's market positioning.
• Develop case studies and thought leadership content.
• Support newsletters and external communications.
• Identify PR opportunities.
• Strengthen Wattana's employer and corporate brand.

E. Innovation

• Identify opportunities to use AI and automation in growth activities.
• Research emerging marketing technologies.
• Recommend new revenue opportunities.
• Improve Wattana's marketing systems and processes.

Key Performance Indicators  

• Qualified leads generated.
• Sales pipeline value.
• Revenue influenced/generated.
• Website conversion rate.
• SEO growth.
• Marketing ROI.
• Strategic partnerships secured.
• New business opportunities.
• Brand visibility/thought leadership opportunities.

Requirements & Qualifications

Required Qualifications & Experience  

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• 3 - 5+ years' experience in growth marketing, digital marketing, business development or a related role.
• Demonstrable experience generating leads and contributing to revenue.
• Experience with paid digital campaigns and analytics.
• Strong commercial and presentation skills.

Technical Requirements  

Must have:

• Growth marketing
• Google Ads
• Meta Ads
• SEO
• GA4
• CRM
• Landing page optimization
• Email marketing
• Copywriting
• Business development

Preferred:

• LinkedIn Ads
• Marketing automation
• HubSpot
• Webflow/WordPress
• AI tools

Wattana behavioral fit: Ownership, proactive communication, excellence, accountability, client obsession and continuous improvement.

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Wattana Solutions

Media & Entertainment

About Wattana Solutions

Wattana Solutions is a hybrid digital and brand growth agency operating across Nigeria and the UK. We help businesses launch, scale, and reposition through data-informed strategies, creative communications, and experience design. From performance marketing to UX, every project we deliver is grounded in insight, driven by purpose, and built to move the metrics that matter — engagement, retention, revenue, and brand love.