About the Role
Role Purpose
The Creative Content Producer is responsible for developing, coordinating and delivering high-quality creative content and production assets for Wattana's clients across relevant digital platforms.
The role combines creative thinking, content development, production coordination and creative quality control, ensuring that outputs align with client objectives, brand requirements, approved briefs and agreed delivery timelines.
Key Responsibilities
A. Creative Development
- Develop creative concepts and content ideas aligned with client objectives.
- Translate approved briefs into relevant creative approaches.
- Develop ideas for social media content, campaigns, video, photography and other digital formats.
- Monitor relevant content trends, formats and audience behaviors.
- Recommend creative approaches that can improve engagement and content quality.
B. Content Production
- Produce or coordinate the production of creative assets.
- Support development of scripts, storyboards, captions and other creative materials as required.
- Coordinate photography, videography, editing and other production activities.
- Ensure content is produced according to approved briefs and timelines.
C. Production Planning
- Prepare production schedules, shot lists and production requirements.
- Coordinate internal and external production resources.
- Ensure shoots and production activities are properly planned.
- Identify production requirements and potential challenges in advance.
- Ensure production assets are properly captured, stored and organized.
D. Creative Quality Assurance
- Review creative outputs before submission to Account Management/client.
- Check content for accuracy, quality, brand consistency and alignment with the approved brief.
- Coordinate necessary revisions.
- Identify when existing content/assets require updating or replacement.
- Minimize avoidable errors, rework, reshoots and production costs.
E. Digital Content & Asset Management
- Maintain an organized digital asset library.
- Ensure appropriate naming, categorization and storage of creative assets.
- Ensure final approved assets are properly archived.
- Maintain awareness of platform-specific content requirements.
F. Collaboration
- Work closely with Account Managers to understand client requirements.
- Clarify incomplete or ambiguous briefs before commencing work.
- Coordinate with the Project & Delivery Manager on timelines and priorities.
- Communicate potential creative or production delays proactively.
- Provide creative input into client campaigns and content strategies.
G. Creative Improvement
- Monitor emerging digital content trends and creative practices.
- Recommend improvements to Wattana's creative processes.
- Contribute to internal creative standards and best practices.
- Support continuous improvement of Wattana's creative quality.
Key Performance Indicators
- Creative deliverables completed within agreed timelines
- First-time approval/quality rate
- Reduction in avoidable rework
- Reduction in production errors and reshoots
- Quality and consistency of creative output
- Asset library accuracy
- Production budget adherence
- Account Manager/client feedback
- Proactivity in identifying creative opportunities
Requirements & Qualifications
Qualifications & Experience
- Bachelor's degree/HND in Creative Arts, Mass Communication, Film, Media, Marketing, Design or related discipline.
- 2 - 4 years' relevant experience in content production, digital marketing, creative agency, media or related environment.
- Demonstrable portfolio of relevant creative work.
- Experience coordinating photography and video production is strongly preferred.
-
Technical Requirements
Required:
- Strong proficiency in at least one major creative/content production platform.
- Canva and/or Adobe Creative Suite.
- Familiarity with video editing tools such as Premiere Pro, CapCut or equivalent.
- Strong understanding of social media content formats and specifications.
- Google Drive/Workspace or equivalent asset management environment.
Desirable:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Figma
- Motion graphics
- Photography/video production
- AI-assisted creative/content tools
Core Competencies
- Creativity
- Visual storytelling
- Production planning
- Attention to detail
- Organization
- Initiative
- Proactivity
- Communication
- Problem solving
- Collaboration
- Adaptability
- Deadline management
- Quality orientation
Wattana behavioral fit: Ownership, proactive communication, excellence, accountability, client obsession and continuous improvement.
