About the Role

Role Purpose  

The Senior Account Manager is responsible for managing assigned client relationships, understanding client business objectives and translating client requirements into clear, actionable briefs and deliverables.

The role serves as the primary account and relationship owner, working closely with the Project & Delivery Manager and Creative Content Producer to ensure client requirements are delivered accurately, professionally and within agreed timelines.

Key Responsibilities  

A. Client Relationship Management  

• Serve as the primary point of contact for assigned clients.
• Develop and maintain strong professional relationships with clients.
• Understand clients' business objectives, priorities and expectations.
• Manage client communication and expectations effectively.
• Proactively identify concerns, risks and opportunities.
• Handle routine client issues and escalate significant matters appropriately.

B. Account Management  

• Own the day-to-day management of assigned accounts.
• Maintain accurate account plans, records and client information.
• Coordinate account priorities and campaign requirements.
• Monitor account performance and identify areas requiring intervention.
• Support client retention and long-term relationship development.

C. Briefing & Delivery Coordination  

• Translate client requirements into clear and complete internal briefs.
• Ensure briefs include objectives, deliverables, audience, messaging, timelines, references and relevant assets.
• Work with the Project & Delivery Manager to establish realistic delivery timelines.
• Coordinate client feedback, amendments and approvals.
• Ensure changes to requirements are accurately documented.

D. Client Strategy & Commercial Growth  

• Develop a strong understanding of clients' businesses and objectives.
• Identify opportunities for additional services and account growth.
• Support proposals, pitches and presentations.
• Collaborate with the Growth & Partnerships Manager where appropriate.
• Contribute insights from existing accounts to Wattana's broader business development efforts.

E. Quality & Escalation  

• Review client-facing work where appropriate before submission.
• Ensure deliverables align with the approved brief and client expectations.
• Identify and escalate delivery risks promptly.
• Support service recovery and resolution of client concerns.

Key Performance Indicators  

• Client retention
• Client satisfaction and feedback
• Account delivery performance
• Timeliness and quality of client communication
• Quality and completeness of briefs
• Client approval turnaround
• Account growth/upselling opportunities
• Reduction in avoidable client escalations
• Accuracy of account documentation

Requirements & Qualifications

Qualifications & Experience  

• Bachelor's degree in Marketing, Communications, Business, Media or a related discipline.
• Minimum 3 years' relevant experience in account management, client service, digital marketing, creative agency, communications or related environment.
• Demonstrable experience managing client accounts independently.
• Experience managing digital/creative deliverables is strongly preferred.

Technical Requirements  

Required:

• Google Workspace and/or Microsoft Office.
• Strong PowerPoint/Google Slides presentation skills.
• Excel/Google Sheets for basic reporting and tracking.
• Experience with CRM or client/account management systems.
• Good understanding of social media platforms and digital content workflows.

Desirable:

• Meta Business Suite
• Google Analytics
• LinkedIn analytics
• Social media scheduling platforms
• Canva
• Email marketing platforms

Core Competencies  

• Client relationship management
• Communication
• Commercial awareness
• Strategic thinking
• Negotiation
• Problem solving
• Presentation
• Organization
• Emotional intelligence
• Ownership
• Proactivity
• Attention to detail
• 

Wattana behavioral fit: Ownership, proactive communication, excellence, accountability, client obsession and continuous improvement.

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Wattana Solutions

Media & Entertainment

About Wattana Solutions

Wattana Solutions is a hybrid digital and brand growth agency operating across Nigeria and the UK. We help businesses launch, scale, and reposition through data-informed strategies, creative communications, and experience design. From performance marketing to UX, every project we deliver is grounded in insight, driven by purpose, and built to move the metrics that matter — engagement, retention, revenue, and brand love.